2023 has barely started and underpainting, a term coined by makeup artist Mary Phillips, has already gone viral on TikTok and other social media platforms, with more than 60 million views on TikTok.
While the delight concerning this trending technique may be new, it’s been in makeup circles for years. SOMATOLOGY / HEALTH AND SKINCARE / BEAUTY AND NAIL TECHNOLOGY / AESTHETICS / COSMETOLOGY practitioners who studied in the ’90s and early 2000s were taught this technique as a standard practice when applying makeup. Celebrities who use this technique include Hailey Bieber, Kendall Jenner, and Jennifer Lopez.
But what is underpainting?
Mary Phillips’ underpainting technique is actually really simple. It is basically reversing the order that you’re probably used to applying your makeup. SOMATOLOGY / HEALTH AND SKINCARE / BEAUTY AND NAIL TECHNOLOGY / AESTHETICS / COSMETOLOGY experts explain that in this trend one starts your makeup routine by applying concealer and doing all contouring before foundation. It defines your natural features, gives the illusion of wearing less makeup, and brings out your natural, glowing skin.
Some individuals and SOMATOLOGY / HEALTH AND SKINCARE / BEAUTY AND NAIL TECHNOLOGY / AESTHETICS / COSMETOLOGY therapists will even go as far as applying blush, bronzer, and highlighter underneath too.
But why would anyone apply makeup like this?
Mary Phillips, a celebrity makeup artist, states in the latest fashion magazines that this technique gives a softer, more natural, youthful appearance to the face.
It seems that the “glowing” celebs’ makeup artists achieve the look by using the underpainting technique. Now you can have the same healthy, glowing look every day.