Prime Your Skin
Choose a primer formula that will suit the needs of your skin. For example, if you have oily skin, look for the words “mattifying” or “silicone-free,” as these formulas will help reduce shine in areas that produce oil, and will smooth over enlarged pores making them invisible. If you have dry/dehydrated skin, look for words like “dewy,” “hydrating,” “luminous,” “brightening,” and “glowing” when shopping for a primer, this is guaranteed to amplify the skin’s radiance.
Colour Correct If Needed
In PROFESSIONAL MAKEUP ARTISTRY colour correcting is essentially using a colour that will cancel out or neutralise dark circles, redness, or pigmentation on the skin. For example, if you have very red cheeks you can use a green colour corrector to neutralise the red colour. The trick is to apply the colour corrector on top of the area needing correction and tap the product in with a brush until it is blended well.
Foundation application
For a special event, choose a long-lasting foundation that has over 12 hours of staying power and creates a flawless, airbrushed finish. For a medium to full coverage foundation, it is best to work in layers. After applying a thin layer of foundation to your skin, use a beauty sponge to gently remove excess product. then, apply more product on areas that need a bit more cover. Building up the product in layers ensures you get the most natural finish possible.
Conceal the Trouble Areas
Areas of concern are usually under the eyes if you have dark circles and of course breakout activity. When it comes to the under-eye area, it is best to apply concealer sparingly for the best results. This area is prone to fine lines, so spot concealing is ideal, start by applying it on the inner and outer eye area and build up as necessary. This makes the area less prone to creasing, too.
Powder application
Though you may be tempted to apply a lot of face powder, less is definitely more. Instead of applying powder all over the face, only use powder on the areas that will pick up shiny areas on camera, like the middle of the forehead, sides of the nose, and chin. When applying powder, a PROFESSIONAL MAKEUP ARTIST will use a small fluffy brush and gently tap the product into the areas that need it. Always choose a colourless powder as it is less likely to disrupt your freshly applied foundation. If your goal is to achieve dewy skin, opt for a finishing powder that has a bit of an iridescence to it, this will provide a radiant finish.
Go For a Subtle Contour
Contouring is the step that can either make or break your look, too much will make it look overly done. We recommend going for a subtle contour that is at least two to three shades darker than your natural skin tone. To achieve a subtle contour, apply the product to the underside of the cheeks, along the jawline, near your hairline, at the top of the head, and along the sides of your nose.
Add Colour with Blush
At this point, your makeup will need a bit of colour as it will be looking a bit flat. Add some life to your skin with a bit of blush. Since blush is one of the first things to fade, a cream formula blush is great as it leaves a natural glow as the evening goes on.
Apply Highlighter
A highlighter should be placed on the high points of the face to accentuate or bring those areas forward. Applying on the highest points of the cheekbones, under the brow bone, and along the bridge of the nose, and along the cupid’s bow at the top of the lips.
Choose an Eye Look
You can never go wrong with a classic smokey eye. Apply dark eyeshadow on the entire eyelid and then blend the shadow along the crease line with a fluffy eyeshadow brush. Do not blend the shadow too far upward. Blend, blend, the blend is always the goal to soften the edges of the shadow. Then apply a matte liquid eyeliner on the upper lash line to lift the eye and then you are ready for the lashes.
Accentuate the Lashes
Opt for a high-intensity volumizing mascara that will accentuate your lashes. A great mascara to use will be one with added fibre bristles that will lengthen and provide volume to even the shortest of lashes. Of course, if you would like more drama, you could apply a set of false eyelashes to add some va va voom!
Brow Grooming
Use a brow gel to comb the brow hairs upwards and outwards, this will give your brows a fuller appearance. After doing this, if there are any gaps you can use a sharpened brow pencil or a small angled brush to try to recreate brow hairs, use a colour closest to the natural brow colour.
Play Up Your Lips
To finish off your look, use a bold/neutral colour in either a matte or gloss formulation depending on your preference and make sure it will last through photos, eating, and drinking.
At Hydro International we offer PROFESSIONAL MAKE-UP ARTISTRY COURSES where you can learn the art of makeup application for different occasions and events. Why wait, start your career in PROFESSIONAL MAKEUP ARTISTRY today!